It’s official. The music video for Plum’s new single The Seed is now live on Vimeo.

Using 70 metres of cardboard, a few boxes of audio cables and a lot of patience, the video uses stop-motion animation to create an eerie dreamworld, with a dark twist.

Featuring the The Seed single - released 29th February - from the Scottish Songwriter and Producer’s forthcoming concept album of the same name, Plum sees a mystery box delivered to her front door with equally mysterious instructions as to what to do with it.

What happens when the seed of an idea is planted? If we sleep on it, will it grow beyond our control? Once a box is open can the contents ever fully be put back inside?

Using a stop-motion style meant production was a slow process - it took one day to shoot only 10 seconds of material - but all in all the film took 2 weekends to build and shoot, 4 days to prepare and edit, and involved no post-processing. And all on a budget to cover a lighting rig and few packs of crisps.

If you like it, please share it far and wide. We’ve entered it into Vimeo’s Music Video Awards, so trying to give it the best possible chance.

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Music: Plum - The Seed // plumtunes.com

Directed, filmed and edited by Greg Hoyna // greghoyna.com

Written and produced by Jim Wolff, Jordan Laird and Michael Kinlan from Leith Records // leithrecords.com